Make Your Brand Visible On LinkedIn – Optimize Your LinkedIn Profile
Are you planning to use LinkedIn to get more reach and engagement for your business? All you need to do is Optimize Your LinkedIn Profile.
Here are some quite enticing facts you may want to know.
Brands have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn.
There are 2x higher conversion rates on LinkedIn as a marketing platform.
When LinkedIn started, it was a social platform used for building an online resume. Over the years, it has transformed into a place where you can create a personal brand and a network of professional connections for it. As a business, you can connect with your market on LinkedIn, share your expertise in your field, and expand your brand.
Making the best out of your LinkedIn profile depends on its optimization. When you optimize your profile on LinkedIn, it will come on top of the searches and make it easier to be found on the platform.
Why Should You Optimize Your LinkedIn Profile?
There are a few benefits to optimizing your LinkedIn profile as an entrepreneur or a business owner.
- Boosting your brand and becoming visible online, including the Google search engine.
- Connecting with your market and customers and building a relationship with them. That’s going to convert into a loyal customer base.
- An excellent platform for social selling, i.e., closing deals through the social network created online.
Steps To Optimize Your LinkedIn Profile
The right way to optimize your LinkedIn profile is to fill out every part of your profile and furnish adequate details about your business, what you do, and your skills, products, and expertise in your field.
Adding The Right Keywords
Another important thing you have to keep in mind is the keywords in your LinkedIn profile. Identify the keywords and phrases your customers can search when looking for your product or service and use them in your LinkedIn profile. That way, you can make sure that your profile comes up in searches on LinkedIn or other search engines.
You can do this with or without a marketing department. You can use many tools to do keyword research, like WordTracker or WordArt.
Another exciting way to find the right keywords for your brand is to browse for profiles of your competitors or similar companies. Compare the information on their profiles and add any keyword you missed out on. You can also find keywords by looking at their Skills section, About Section, or by simply searching on LinkedIn by yourself.
The important thing is to sprinkle these keywords all over your LinkedIn profile. Let’s find out how you can optimize your entire LinkedIn profile.
Your Profile Picture
The profile picture is the first thing that a searcher’s eye captures in your profile. It needs to convey who you are. It should be updated to your recent photo, and your face should cover over 60% of it. The picture should look professional with a cheerful expression on your face. For more details on picking the right profile pic, you can look here.
Add A Background Image
The Background banner shouldn’t be left to default. It can introduce your company to the viewer. The image size for the background image is 1584 px wide by 396 high px (4:1 proportion). Use a graphics designer software like Canva to create a design with all the relevant information and upload it to your LinkedIn profile.
Your profile headline
Most people put their job title, but that’s not always the right way. You can get creative about your headline to gain more attention to your profile. You can add up to 220 words in your headline, so use them innovatively. For example, describe your role in the company, what you do, or what drives you. This is also a great place to add some keywords but use them intuitively.
Spice up your About Section
It’s one thing to add your skills, job description, and products in your About section. But an engaging About Section with buyer-centric information and credibility can hook the reader’s attention.
About Section allows 2000 characters. It is a great place to add relevant keywords while sharing your expertise, passions, and aims. Also, you can talk about your insights and expertise in your field and how that might help the readers when choosing you.
Consider the About Section as a space to share your story with others. Be creative about it; make sure you emphasize value to your reader and make them want to connect with you.
Update Your Work Experience Section
Add all the relevant information about your work experience in this Section. Make them short and to the point. Do not add every job you have been on if the list goes long. But be sure to list out your achievements, credentials, and goals met.
Also, keep your current work experience updated, especially when you finish new projects or attain fresh goals.
You have the opportunity to add keywords here as well. For example, you can make the titles descriptive and fill in the information with relevant keywords.
Add Relevant Skills And Educational Qualifications
There are different sections for skills, education and credentials, and license and certificates. These are all relevant sections you can fill out.
Even though your work experience is shared in previous sections, your educational credentials also attract interest.
Under the skills section, list out the relevant skills you have that can help the interested readers. It will substantiate everything you have written in the previous areas and allow others to endorse your skills.
Don’t add a long list of skills. Instead, select the most relevant ones that will attract suitable attention to your work or company. The same goes for endorsements as well. You don’t need to have all your skills endorsed by your connections. You can manage which endorsements to show and which to hide in the Skills and Endorsements section.
Avoid Using Buzzwords
This is an important tip to keep in mind while creating a good LinkedIn profile. Buzzwords are adjectives used in headlines, titles, and summaries with no value or meaning. These include ‘creative’, ‘innovative’, ‘specialized’, ‘focused’, etc. They are unnecessary because they don’t have any real value as long as your profile and your work reflect the qualities you write about.
It’s better to create a profile and content that showcases these qualities and values rather than listing them out. However, they will make your profile more challenging to read, and they may even get in the way of delivering the right message to your audience.
These are the basic things you need to take care of when creating an optimized LinkedIn profile that will capture your audience’s attention. But there is a lot more you can do to ensure that your profile will stand out and your product and services will get the attention they deserve.
Let’s look at them below.
Taking The Optimization To The Next Level
Create Content, Share, and Engage on LinkedIn
It’s one thing to have a good network on LinkedIn, but you can take it to the next level by engaging with them. And there are many ways in which you can do that.
Create content and post it on LinkedIn. You can upload videos, images, and posts or share your thoughts on your feed. This is a great way to engage with your audience and announce new updates. Put relevant hashtags for your posts to get engagement outside your network.
Share relevant content on your feed. Another great way to engage with your network is to share the content posted by others on your feed. Check out the content on your LinkedIn feed and share what resonates with you.
Add comments. Engage with other profiles by commenting on their posts or publications. Be sure to add value to your comments rather than writing general statements. When you share your opinion, it establishes your viewpoint or stance on issues, and it may even draw more people to engage with what you thought about it.
Follow Influencers From Your Industry
You may want to do this to get engaging content on your LinkedIn feed, which you will then share or comment on. It’ll add value to your profile. Also, you’ll get more tips about the industry and can grow your network by following people with a lot of traction.
Edit Your Profile URL
A long and confusing URL is not a pretty thing to share with others. However, you can change your LinkedIn profile URL pretty quickly and create a clean URL for sharing.
You can do that by following these steps:
- Go to your profile, and in the upper right corner, select “Edit public profile & URL.”
- You’ll find “Edit your custom URL” in the upper right corner.
- That’s where you can edit the URL to match your brand or company.
These are the steps you can take to optimize your LinkedIn profile. Don’t forget that content is vital. So, produce content on your profile that reflects who you are and what you do.
Companies with a complete, active LinkedIn Page see 5x more page views. They also get 7x more impressions per follower and 11x more clicks per follower. Keeping that in mind, optimize your LinkedIn profile and become more active to see your business grow tremendously.
Essentially researching and optimizing the Linkedin handle for your new venture will go a long way while you grow your business. But even for this, you need the proper guidance and expertise in setting it up and optimizing your presence. Let Voila Experts help you with this. We have the best resources and can connect you to the leading experts and consultants in the industry who can help you in almost all the fields in regard to your venture’s requirements.
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