Top 10 Sales Strategies for Startups

Top 10 Proven Sales Strategies For Startups

Sales Strategies that focus on your customer’s pain points or audience always work. However, your sales strategies should be optimized to meet the unique needs of your audience and your business needs.

It is easier said than done. You might be thinking that. But there are effective sales strategies that you can experiment with to know which works the best for you.

In fact, like every other part of your business, your sales strategies should also be adequately researched and laid out so that they will benefit you in lesser costs, time, and effort while ensuring greater returns. 

How Do You Create A Sales Strategy Plan?

Have you reached the final stages of creating your product or service? Before introducing it to the market, you need to have a sales strategy. What are the things you need to create one?

Your company’s goals and objectives

  • Product Offering: What does your product offer to the market?
  • Your ideal customer profile: who are the people your product or service aims to serve?
  • Lead generation: Increasing product awareness and social media campaigning.
  • Sales activities: What are the key points involved in your sales strategy? It includes everything from choosing the right customer to closing deals. Create a timeline that has all the processes accurately. 

Effective Sales Strategies For Your Product Or Service

Now that we know the key elements that go into creating a good sales strategy, let’s look at the practical ways in which you can make sure that your product reaches the right customers. 

After all, that’s what a sales strategy is all about.

Strategy No.1 – Build Your Ideal Buyer Persona

To whom are you selling your products? That is the first question you need to ask while creating a sales strategy. 

Not identifying the market need is the second reason startups fail in an analysis by CBInsights.

So, it’s essential to do extensive research on your market and who is your ideal buyer. Surveys and interviews are an excellent way to start. First, collect data on demographics, behaviour, attitudes, characteristics, and needs. Then, based on this information, create an ideal buyer persona. 

This will help you create an Advertising campaign and outreach program targeting this market to streamline your efforts and attract greater attention to your product or service. 

Strategy No. 2 – The PAS Strategy

We know that behavioural psychology is an essential tool businesses use to sell more. 

PAS Strategy stands for Problem-Agitate-Solution. If you believe that humans make choices according to their pain and pleasure factors, you can utilize this strategy to sell your product.

The strategy has three steps:

  • Problem: Identify and state the number one problem the prospect faces that your product can solve. Make sure that this is a valid pain point for your prospect and that your product can alleviate that problem in their lives.
  • Agitate: Here, you focus on the pitfalls and dangers of that problem. What would happen if the prospect won’t solve the problem right away? 
  • Solution: Then comes the solution: your product or service. Place your product as the clear solution to that problem they are facing. 

The PAS strategy can be used in your social media campaign and in your sales pitch to speed up your growth in no time. 

Strategy No.3 – Focus On Small Niche Markets

As a startup, hitting the market with a wide range may seem impossible. The trick is to identify a small niche market and introduce your product to that market alone.

Identify a market with your unique interests. Or a unique market with a specific pain point. 

Focusing on a smaller market is not limiting your startup. On the contrary, it’s an essential step for gaining expertise, referrals, and not to mention, revenue before you move on to larger market groups.

Strategy No.4 – A Perfect Sales Pitch That Hits The Mark

A sales pitch entails understanding your customer’s pain point, being empathic about it, and introducing your product or service as a simple yet effective way to solve that problem. 

But, of course, it doesn’t stop there. An exciting and interactive sales pitch will keep your prospect’s interest intact. 

Use the power of storytelling: Facts and details are incredible. But they may not engage a person as much as stories and art do. Sample stories about your sales, customers, and products can introduce your product to the prospect in a way that sticks with them. The storytelling strategy can not just be used in your sales pitch but almost all stages of the sale strategy. 

But, there is no need to remind you that there is such a thing as too much storytelling. Instead, use it as a passive strategy that enables the prospect to understand the value you provide in simple terms. 

Strategy No.5 – Approach The Decision-Makers

There’s no need to talk to the lower-level managers and staff. Instead, identify the key players in your prospect’s company or business enterprise and approach them with your product. Remember that value is vital when selling your product or service to your prospect. Build a solid foundation with them by allowing them to share their experience on your website or social media. 

When making a sales pitch, remember to emphasize the PAS Strategy and clearly describe the value you are providing them with your product or service. 

Strategy No. 6- Mastering Your Negotiation Strategy

Negotiation can become a nightmare for some, especially if you are starting. But most negotiations fail because you either entered a negotiation unprepared, didn’t pay attention to the other party, or overlooked how you came across while negotiating.

A negotiation aims to close the deal at a price and terms acceptable to both the buyer and seller. The negotiation starts from the point of lead generation and ends when the deal is closed. 

Negotiations are particularly crucial for products or services with a long-term commitment, large orders, and expensive items. Set a limit to the discount, so you don’t give away the product at a low price. Instead of reducing the cost, offer additional features, add-ons, and bonuses to enable the prospect to gain more for the same price.

Strategy No.7 – Prioritize Your Prospects: Lead Scoring

How do you know you are wasting time pitching your product to a weak lead while losing out on other essential leads? 

You can easily avoid that mistake by incorporating lead scores into your sales strategy. 

Lead scores are a method of ranking your prospect based on their value to your business. The scale is from 1 to 10, assigned according to company size, job title, the industry they belong to, or location. This will help you prioritize your prospects and save time making sales pitches that will convert. 

Here’s a comprehensive guide on lead scoring.

Strategy No. 8 – Automated Email Marketing

When your business is in the nascent stages, you might deal with outreach and correspondence by yourself. But as the business grows, that is no longer a viable option.

The easiest way to deal with increased traffic is automated email marketing. You can do the outreach for your product using automated emails, garner the readers’ interest, and trigger a response from them, most likely a sale. 

There are a lot of automation tools available for you to choose from. Make sure that there is a human touch in your emails so that your prospects feel valued and heard.

Strategy No. 9 – Your Sales And Marketing Teams Should Work Together

Sales enablement is a strategy you can’t overlook when finding customers for your product. 

On one side, you have all the information about your market, who your target audience is, and the right marketing strategies needed to land a sale. But if that information is not passed on to the prospect through your sales representative or in creating your sales pitch, there is no point in all that work you did. 

This gap can be fixed by incorporating sales enablement into your sales strategy. Equip your skilled sales team with vital information regarding the operations of your company, all the products and services you are selling, and the support they need to make more sales. 

Connect the two departments and allow the flow of information between them. Make sure that they are on the same page about the crucial developments in your company. 

Strategy No.10 – Leave Room For Flexibility In Your Sales Strategy

The sales happen in the real world; you can never be too prepared for it. New challenges and demands come up all the time, and you have to be proactive about how you conduct business. 

So make your sales strategy flexible enough to accommodate these new developments. Saying no to the genuine concerns and reasonable demands of your prospects will make you walk out of the door without a sale. You have to keep in mind that making a sale is about building trust with your customer, which takes skill and effort. 

Be mindful to keep a back-and-forth with your prospect so that the deal will stay alive, even if there are some negotiations left.


Here are 10 proven sales strategies that will make selling easy for you. But, of course, as a unique business owner, you have to experiment with them and find out which ones are the most effective for you, according to your market needs. 

Acing sales strategy is truly a glorious moment for every startup. With the right knowledge about the market and the proper sales strategies, that would be the next milestone you reach in no time. Let us help you find the right resources and people for this. Voila Experts connect you to exactly what you need.

Are you a Sales Expert? Do you wish to help startups improve and build their sales strategies? Sign up on our platform today and get a chance to collaborate with great businesses.